Scott P. Rogers, Associate Broker, Funkhouser Real Estate Group
Harrisonburg Housing Market
 A service of Scott P. Rogers, Associate Broker, Funkhouser Real Estate Group 540.578.0102 | 

November 2020 Harrisonburg & Rockingham County Real Estate Market Report
November 11, 2020
download this full market report as a PDF
There were a surprisingly high number of closed home sales in October! The 149 home sales seen this October was 34% higher than we saw last October, and propelled the year to date sales pace to 1,204 sales -- which is 6.55% ahead of where we were at this time last year. Meanwhile, median sales prices have continued to rise with a 10% increase in the median sales price over the past year. All of these home sales are also happening quite quickly - with a median of 10 days on the market for the 1,204 home sales that have taken place thus far in 2020.
The green charts above shows trends in detached home sales -- as compared to the orange charts which show attached home sales, comprised of duplexes, townhouses and condominiums. Over the past year the pace of detached home sales has risen 4.24% to 984 home sales per year while the pace of attached home sales has risen more quickly, by 11.32%, to 413 sales per year. The median sales price of detached homes has risen an astonishing 10.64% over the past year to $260,000 and the median sales price of attached homes has also risen quite a bit (8.63%) -- to $190,000 in Harrisonburg and Rockingham County.
Generally, each year, more than twice as many homes sell in Rockingham County as compared to the City of Harrisonburg. Over the past 12 months, we have seen somewhat of a decline (-6%) in City home sales while we have seen an increase (+12%) in the pace of County home sales. The median sales price of homes in the City and County have both increased - with a 11% increase in price in the City and a 9.76% price in the County. The median sales price is a good bit higher in the County ($249,700) than in the City ($215,000) though this may be a result of most townhouses being located in the City.
What a wild year! Clearly, late spring and early summer underperformed, as home sales in April, May and June were lower this year than any of the past three years. But then, look out July through October! Each month since July we have seen record numbers of home sales when compared to the past three years. The higher pace of home sales this year is most evident, however, when we get to September and October which drastically outpaced any previous September and October. I’m about finished making predictions for 2020 but I wouldn’t be surprised if we saw record numbers of closed sales in November and December as well!
This colorful graph offers another way to look at the overall sales trends for the past few years in the Harrisonburg and Rockingham County housing market. As shown above, our local housing market experienced has seen steady growth over the past three years to a total of 1,324 home sales during 2019. This was the highest total number of home sales seen in a single year for more than a decade. While the annual pace of home sales seemed to be lagging behind earlier in 2020 it is now evident that we are likely to see another increase in the annual pace of home sales in 2020. Perhaps 1,350? 1,375? 1,400??
This graph shows a rolling 12 month trend line of the number of homes sold in the Harrisonburg and Rockingham County area, as well as the median price of the homes that sold during these time frames. Each data point shows one year’s worth of home sales, which eliminates the volatility of evaluating sales figures on a monthly basis. After the annual pace of home sales had risen steadily for two and a half years it dipped for about four months due to COVID - though it has now rebounded and risen even more. Meanwhile, the median sales price keeps on climbing up to a median of $240,000 for all home sales in Harrisonburg and Rockingham County.
This graph provides an overall indicator of the state of our housing market, showing both the number of homes being sold each year since 2005 (yellow bars) as well as changes in the median sales price during the same time period (blue line). Over the past nine years we have seen relatively steady increases in the number of homes sold each year in Harrisonburg and Rockingham County - up to 1,324 last year. The median sales price has also been consistently increasing for eight years now, up to an all time high last year of $223,000. Thus far in 2020, the median sales price seems to be rising even faster than in recent years.
The single family home market in Harrisonburg and Rockingham County has improved rather steadily over the past nine years with increases almost every year in the number of homes sold. Technically, we saw a peak in 2016 that we have not yet matched, though there were slight increases between 2017 and 2018 as well as between 2018 and 2019. The median sales price of these single family homes has also steadily increased over the past five years -- from $190,000 to last year’s median sales price of $240,000. The median sales price is showing signs of heading even higher, even faster, this year - jumping well above $260,000!
The pace of sales of attached homes (duplexes, townhouses and condos) rose steadily between 2011 and 2017 before declining slightly (-2%) in 2018 -- but then increasing slightly (+2%) in 2019. These recent years of declining numbers of sales is likely correlated to fewer new townhouses being constructed in this area. Over the past three years, the median sales price of attached homes has steadily risen to the high of $175,200 that we saw in 2019 -- the highest median sales price on record for attached homes in Harrisonburg and Rockingham County. In 2020, the median sales price has headed even higher, even faster, now past $190,000!
Most housing market analysts consider six months of inventory (active listings) to be an indicator of a balanced market (between buyers and sellers). The “BUYERS” trend line above is illustrating how many buyers are buying in a six month period. The “SELLERS” trend line above is illustrating how many sellers are in the market (active listings) at any given time. Over the past several years we have seen a steady increase in buyers and a declining number of sellers. In June 2016, these two trajectories crossed, and there are now many more buyers buying in a six month period than there are homes for sale -- though the buying pace has leveled off.
In addition to monitoring home values by overall median sales prices in our market, it can be insightful to examine the median price per square foot of homes that are selling. The graph above shows the median price per square foot of all single family homes sold over the past 15 years. The value trend captured by this graph is quite similar to the trend shown in the single family home median sales price during the same time, which validates that assumed set of changes in home values. Over the past several years (2015 through 2020) we have seen increases in the median sales price as well as the median price per square foot of single family homes.
Price per square foot of single family homes certainly varies for many reasons, including the age, location, lot size and structural characteristics of each home sold. However, there are some similarities in homes of similar sizes. Looking at 2019 figures, this graph illustrates that the median price per square foot of larger homes (2500+ SF) was a good bit lower ($116/SF) than that of homes with less than 1500 SF ($147/SF) during 2019. These values cannot be used as an absolute standard against which the value of any home can be measured, but they can provide some helpful guidance when trying to determine the value of a home.
This graph shows the average list price to sales price ratio (red line) over the past 15 years as compared to the overall pace of home sales. At the peak of the housing boom (2004-2006) sellers were able to obtain a median of 99% of their asking price. Then, when the pace of home sales slowed (through 2010) this metric dropped to 96%, where it stayed for three years. Sellers started selling for slightly more in 2013-2015 when they could obtain 97% of their list price. This increased to 98% in 2016 (remained there in 2017), and has been holding at 99% since 2018, but has now popped up to a median of 100% in 2020 as of the end of June.
New home builders have been building more homes over the past four years (70 - 82 per year) than seen during the preceding six years. These figures, of course, only represent new homes being marketed through the MLS. Plenty of additional new homes are built by local home builders on lots already owned by the person who will live in the home - and thus they do not show up in the new home sales metrics above. When looking just at these new home sales, we see a steady increase in the price per square foot of homes being built and sold over the past ten years.
Buyers were out in full force this summer! After a slower start to the year, buyers (and sellers) signed a surprisingly high number of contracts in summer and fall of 2020 in Harrisonburg and Rockingham County! Last year between June and October 570 buyers (and sellers) signed contracts - but this year during that same timeframe (June through October) a total of 762 buyers and sellers signed contracts! This strong five month period of buying activity has lead to an annual pace of 1,495 contracts being signed during the past 12 months as compared to only 1,316 contracts during the prior 12 months!
Over the past several years, inventory levels have dipped lower and lower and lower. This has not, though, been accompanied by a decline in the pace of home sales. So -- if just as many (or more) buyers are buying, how are they doing it if inventory levels are so low? They’re doing it with speed. The pace of home sales can increase, with inventory levels declining if the median “days on market” is also declining, which is definitely the case in our local market. So, plenty (maybe, maybe not) homes are being listed for sale, but they are then going under contract quickly, which keeps inventory levels low but the pace of home sales high.
This graph examines the differences in inventory levels over time when examining only single family homes as compared to attached dwellings (townhouses, duplexes, condos). The number of detached homes for sale has decreased by 46% over the past year, while the number of attached homes (townhouses, duplexes and condos) for sale has declined by only 7% over the past year, though the inventory levels of attached homes started much lower! I was hopeful that we would see inventory levels rise as this past spring or summer of this year -- but as soon as sellers listed their homes for sale, buyers then turned around and bought them.
Inventory levels have fallen 45% in Rockingham County over the past year while City inventory levels fell 15% during the same timeframe. Of note -- there are more than twice as many home sales and homes for sale in the County as compared to the City. Low inventory levels are much more of an issue in the City right now if we look at both sellers (supply) and buyers (demand). This is likely leading to the faster increases in median sales price in the City, and the lower median days on market in the City as compared to the same metrics in the County.
Declining inventory levels are contributing to an overall decline in the time it takes to sell a home in Harrisonburg and Rockingham County. The current median “Days on Market” is 11 days for homes that have sold in the past year. Remarkably, 65% of homes that have sold in the past year have gone under contract within 30 days of having hit the market. Combine that with those that went under contract during the second month on the market, and you’ll find that 76% of homes that sell go under contract within 60 days. The graph to the right, above, shows the length of time that each active listing has been on the market for sale.
The pace of home sales in Harrisonburg and Rockingham County varies significantly based on price range. The graph above shows the average number of home sales per month (given a 12-month average) as we have passed through the past two years. Home sales have been declining over the past several years in the “under $200K” category -- though likely because of limited inventory, and fewer properties existing in this range based on increasing home values. We have seen year-over-year increases in all three of the other price ranges ($200K-$300K, $300K-$400K, $400K+) over the past year.
Inventory levels shift up and down seasonally, so this graph (now) looks at changes in average inventory over a 12 month period. We are seeing different trends in inventory levels by price range with the most notable change being the 47% decline in inventory levels under $200K. The only price range where we are not seeing decreases in average inventory levels is the over $400K price range where we have seen essentially no change over the past year. Some of these changes in inventory levels are due to changes in market value (increases) over the past few years, but that cannot account for all of the changes in inventory levels.
With so many home sales (lots of buyers) and so few homes on the market (not so many sellers), there are low levels of supply in some price ranges in our local real estate market. The graph above illustrates that while it would take approximately six months to sell all of the homes currently for sale over $400K if the same number of buyers bought each month as have been buying (on average) over the past 12 months and if no new listings came on the market -- but it would take less than one month (!!) to burn through the under $200K inventory. Many consider a six month supply to be a balance between buyers and sellers.
With the exception of 2016, we have seen between 78 and 90 lot sales of less than an acre for each of the past seven years. This is a sharp decline from the 260 - 400 lot sales seen in 2002-2005, but it is an improvement over where things were (58-64 sales) between 2009 and 2012. From a value perspective, the sales prices of these “less than an acre” lots have also been rather stable between 2008 and 2018 -- fluctuating no further than between $53K and $60K -- but then increased to $73K in 2019. This rise to $73K seems dramatic until you look further back to the meteoric rise and then fall to/from $100K back in 2006.
The pace of sales of parcels of land larger than one acre in Harrisonburg or Rockingham County increased over the past nine years to 98 land sales -- marking the highest year of sales since 2005. The median price per acre declined in 2018 to $14,818 and again (slightly) in 2019 to $14,459. Of note -- some aspects of this “median price per acre” calculation are affected by which parcels actually sell in a given year. The increase in buyer demand over the past nine years has not seemed to have created any upward lifting pressure on values to date.
The graph above is a comparison of two imprecise measures -- but the comparison can still be helpful. The blue bars show the number of home sales recorded in the HRAR MLS -- this does not include private sales that did not involve a Realtor, nor new home sales directly from a builder. The red bars show the number of recorded Trustee Deeds. Some foreclosed properties then show up again as REO properties. The foreclosure rate in our local market area has been trending downward over the past nine years and is now at the lowest level seen anytime in the past 15 years! The temporary moratorium on foreclosures will likely keep that figure low in 2020.
As shown in the top graph above, for most of the past three years, home buyers have seen tremendously low interest rates -- almost always under 4.5%. Over the past 18 months those interest rates have then dipped even lower to the current historically low rate of 2.81%. Never have we seen rates this low. The second graph above illustrates trends in the local unemployment rate -- which has trended downward over the past several years but which skyrocketed up to as high as 10.2% due to COVID-19 but has slowly dropped since then. A (usually) low local unemployment rate and low mortgage interest rates help our local housing market remain stable.
download this full market report as a PDF

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